A Long-Term Approach

We believe in a “big picture” fundamental approach. By focusing on the fundamentals; earnings, interest rates, liquidity, etc., we endeavor to take the emotion out of investing. Royal Fund Management takes a longer-term view of the market and believes that short-term predictions are not practical. We do not try to time the market as we deem these techniques as methods that will not add value over time. However, we do take a proactive approach and may increase or reduce portfolio risk during periods of market promise or stress.

We think a client should give foremost consideration to the percentage of investable assets that are exposed to market risk. Each individual has an is encouraged to find their optimal mix between market exposure assets and non market exposed assets.  This optimal "mix" will help to alleviate emotionally based decisions that we judge are often bad choices in hindsight.